This week in class we discussed the growth of the Internet globally and while it was pointed out that Africa has seen the largest growth in Internet use over the past few years, they still have a long way to go. As I write this blog, I am speaking to my friend who lives in the Seychelles and is very much missing having a reliable Internet connection.
She lives on a tropical island at a five-star resort that has the best of everything, yet when it comes to the Internet if she has a solid connection for ten minutes, she has hit the jackpot.
Furthermore, I went to Swaziland two summers ago and if I wanted to go online to, this was my only option.
Not exactly state the art.
It was expensive (in no way affordable for the people who actually lived there) and it was more or a less a waste of time. I was lucky if in the thirty minutes, which I paid $17.00 dollars to get, I was able to open my e-mail. On the one hand, I was forced to look at some of the advertisements on the screen but, on the other hand, none of the products and/or services I was looking at were actually available to the region of the world I was in at the time.
So, I guess my question is: Is online marketing a truly global process or in today's world of hyper target marketing is there just more niche marketing?
